Matco Tools is proud to be a major sponsor of the NHRA. This sponsorship is beneficial to franchise owners because:
- NHRA Drag Racing is the second most popular Motorsport in US
- All Races televised on ESPN2
- Has a very targeted audience, over 50% are techs or influencers in market
- Motorsports program is self funded through sales of incremental products
- No cost to franchisees
- In 2006 Matco Tools teams won 4 National Championships
- Think of Matco Motorsports as a tool to sell tools