Franchise Fact: The industry is growing strong with auto-tech jobs set to increase 17% by 2020, increasing the need for tools and tool distributors.

Franchise Programs

Matco Tools provides our mobile franchisees with first-rate franchise support programs to help support their business. We add and change programs all the time in response to changing needs, market conditions, franchisee feedback, and technology.

Promotions

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  • National flyers distributed 26 times per year for technicians
  • Contests and rewards programs for franchisees and technicians
  • Special category promotions during key seasons

Partnerships

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Co-branding with the biggest national brands like:
  • Oakley®
  • Susan G. Komen®
  • Marvel Entertainment
  • Universal Studios
  • Paramount Pictures
  • Hollywood Hot Rods
  • Benchmade

Motorsports Sponsorships

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  • Primary sponsor of Top Fuel Champion Antron Brown
  • NHRA® sponsorship program that drives sales and builds brand recognition
  • NRHA® race hospitality events
  • NRHA® collectible program

National Advertising

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TV partnership with Spike TV's PowerBlock
  • HorsePower
  • Trucks!
  • Extreme 4X4
  • MuscleCar
  • Search & Restore
National print advertising
  • Professional Tool & Equipment News
  • Motor Magazine
  • Auto Service Professional
  • TechShop

Franchise Marketing Support

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  • Annual product catalogs
  • Point of purchase displays
  • Truck signs and merchandising kits highlight new product introductions and competitive advantages
Learn more about Matco's marketing materials

Internet & Digital Media Presence

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  • Flagship website www.matcotools.com features comprehensive product information
  • Online catalogs
  • Established Facebook presence
  • Exclusive Matco Tools Channel on YouTube and other content sites
  • Real time product news and updates on Twitter

Public Relations Outreach

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  • New tools, programs, products and promotions are regularly distributed to media venues. You can find Matco products everywhere from Popular Mechanics to Dirt Sports Magazine.

First on the Street Program

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  • New and exclusive products launched constantly
  • Products supported through promo flyers and end user advertising
  • Sampling Program gets the product in your hands first

Matco Tools National Business Conference & Tool Expo

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  • Annual conference to meet and network with other franchisees
  • Held in great vacation destinations
  • Be the first to see new products in action
  • Receive great product discounts
  • Experience top-notch business training seminars
  • Attend product knowledge sessions
Learn more about Matco's annual business conference

Distributor Advisory Council

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  • Matco's elected franchisee representatives meet twice annually with Matco staff and departments to gather ideas, increase productivity and sales, and steer business decisions.
Interested? Let's get started.