Matco provides marketing support materials to franchise owners through the year to help drive sales including:
Bi-Weekly Sales Flyers
Approximately every three weeks Matco prints over 500,000 sales flyers for Matco distributors to use and drive sales on their mobile stores. The sales flyers feature “hot” deals, the latest breaking new products, mechanic repair tips, links to online product information and videos...all to help increase sales on the store. From time to time we also print extra specialty flyers targeted at product group or specific end users to drive sales.
We have chosen the best of the best products out of our 14,000+ item offerings to be included in this monster catalog. The catalog is complemented by an electronic version that automatically updates for never ending product selection experience by the end user.
Point of Purchase Displays
Since the truck is really a mobile store where techs shop inside, Matco uses the same merchandising techniques that you would see at major retailers to drive impulse buys and increase our distributors’ business by generating extra sales.
Mobile billboard...yes! Matco produces signage advertising the latest and greatest offers and new products so when you pull up to the shop all techs will see and ask about it.
Matco recently retooled the store layout and displays to make it more flexible to merchandise product. It’s lighter to lower operating costs, has bright lights to accent product, and modular to configure to any display needs. Matco also produces additional signage throughout the year to advertise new product and promotions in the store just like the major retailers do.